Go Where The Business Is
©
Marg McAlister
If you're a writer, you're in business. It doesn't matter whether
you're writing picture books, or a self-help book for underachievers,
or promotional material and flyers for anyone who wants it... YOU'RE
IN BUSINESS.
Therefore, it makes sense to go where the business contacts are.
I know, I know - it's tempting to just sit at home in front of the
keyboard. No chance of getting rejected that way (at least not face
to face!) But - don't do it. Get out there and meet people - you
never know which contact might come in handy. Here are a few suggestions:
USEFUL
CONTACTS
- Librarians (what are people reading? Which books don't stay
on the shelves? Visit regularly and stay abreast of the trends)
- Bookstore owners and managers (ditto). Bookstore employees and
managers can also give you a good idea of what goes on behind
the scenes - marketing, returns and so on.
- Anyone in publishing - editors, art directors, marketing people,
publicists, sales reps.
- Secretaries and assistants who work with those people.
- Other writers
WHERE
YOU'LL FIND CONTACTS
- Seminars and workshops. This seems so obvious... but how many
people do you know who look at an ad for a writer's workshop and
say 'I must get along to one of those one day...' but NEVER DO?
- Book Fairs - filled with publishers and their latest books;
editors galore. Go to some of the public addresses. Listen. Talk
to people. Make contacts!
- Writers' Retreats. A weekend or a week (or sometimes longer)
to spend on your writing and talking to others about writing.
Often a writers' retreat will have visiting editors/agents.
- Book launches. Some are 'invitation only', but often you'll
see them advertised in newspapers. Go along. See who's there.
(At least the author will appreciate your being there!)
- Book signings. Buy a book. Have it signed. Then stick around
to see who else turns up, and wait for a chance to talk to the
author in less busy times or at the end. Ask who his/her editor
is - and ask if he/she has an agent.
- Organisations such as Rotary, Lions, SWAP (Salespeople With
a Purpose), the National Speakers' Association, Professional Business
Women's Meetings. They're always looking for interesting speakers.
And guess what? There's sure to be a business professional who
wants to write a book - or have someone (like you) write it for
them. Ghostwriting can bring in a very good income.
- Join your state writer's centre. You'll get their regular newsletter
full of news about workshops, competitions, seminars, and a whole
range of opportunities for writers.
DON'T
BE AFRAID TO BE PROACTIVE
What level have you reached in your writing? Beyond the basics?
Do you think you could run a workshop for others to teach them writing
skills? If you feel you could put together a well- planned, interesting
presentation, and you have good people skills, consider putting
on a workshop. Arrange an article in the local paper if you can
- if not, advertise.
If your writing skills are well developed, include a flyer in the
course handouts offering your services. You could:
- write promotional material
- write business flyers
- write resumes and job application letters
- run a critique service
- ghostwrite books or leaflets
For the proactive writer, the sky is the limit. Those who go out
after what they want are the ones who are 'lucky' enough to get
the rewards.
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